It has not been updated for more than a week, because the small series has made a difference, went to a beautiful Italy, lived in a small village that can walk a circle in an hour and a half, no net… no net…
Last time I mentioned the application of digitalization in the field of packaging. In addition, related equipment may also be used in the commercial printing industry. As you know, it is difficult for commercial printing practitioners to enter the packaging field. However, this does not mean that digital devices cannot bring convenience and benefits to them. Related equipment can make its products more differentiated, reduce costs and increase profit margins. At the same time, it should not be overlooked that in the field of commercial printing, the proportion of short-running is also increasing. Therefore, digital downstream equipment provides the possibility for companies that already have digital printing equipment to establish a complete digital workflow.
According to Jay Mandarino, chairman of Toronto-based C.J. Graphics, Inc., digital printing has dramatically changed the working mode of the printing house, but the bookbinding factory is still the industry bottleneck. The use of digital to the equipment not only speeds up production, reduces material waste, but more importantly, it can produce new products, such as uniquely designed direct mail advertisements and promotional materials. One of their clients recently identified six new designs through an in-house competition, but, limited to traditional technology, they were unlikely to perform sample trials on all new designs in a short period of time. With the help of digital devices, they can now design more than 100 new samples and get the samples they need in a short time.
When it comes to direct mail advertising, they are very excited. Canada has recently introduced a stricter law on e-mail. If it is not allowed by the recipient, the manufacturer can not send e-mail advertisements, which brings hope for the recovery of direct mail advertising. According to the survey, people prefer materials that they can directly feel compared to virtual emails. Therefore, those direct-sale advertisements that are beautifully designed and uniquely designed are becoming more and more popular, and such advertisements have a higher reading rate.
The following products showcase the new creativity brought about by the digital production process.
This is a three-dimensional wedding invitation produced by German designer Peter Dahmen with digital equipment. This beautiful design makes this wedding even more special.
